Alfred Krappel
Managing Director

Structure follows strategy.
Culture and relationships rule.

  • General Manager with substantial background in automotive and high tech industries
  • Complementary consulting approach: functional-systemic
  • Logical, reliable, sympathetic, fast, open, innovative, alert
  • Change Management (especially strategy development and implementation)
  • Product and project management (also Task Forces)
  • Sales and Marketing
  • Interim Management and Co-Management
Professional Background
  • Infineon: Leading a corporate-wide Sales & Marketing (S&M) excellence initiative and responsibility for the global S&M Operations Team
  • BMW: Supporting the Task Force Leader to safeguard the ramp-up of the BMW i3 carbon parts
  • Autokabel: Leading two Task Forces and introducing a product and project management organisation
  • Freescale: Responsibility for global automotive segment (increasing design-in value from 1B$ to 2,4 B$ in 3 years) / Development and introduction of a corporate-wide, cross-functional product definition process
  • Motorola: Head of strategy for the EMEA telematics market / Program Manager for driver assistance systems / Key Account Manager for BMW
  • Hitachi: Technical Marketing and New Business Development
Education & Training
  • Master of Science, University of Applied Sciences Munich, Electrical Engineering – focus: Control Theory
  • Master of Science, Technical University Munich, Electrical Engineering – focus: Automation Technology
  • Master of Business Administration (MBA), The Open University
  • Top Management Coaching by Dorothee Echter
  • Massachusetts Institute of Technology (MIT): Theory U – “Leading from the emerging future”
  • Penn State University/Michael E. Mann: “Climate Change: The Science and Global Impact”